It’s about future. And to comment on future as mortal human beings is assuming oneself to be GOD.
We aren’t GOD!!
Companies continue to be cosy in their streak of luck or past achievements yet very few lessons can be learnt from the past. Past teaches you nothing. It only opens your eyes a bit more. The basic tenet of life is defined by CPDC. The three Hindu deities personify CPDC. Creation (Brahma), Preservation (Vishnu) and Destruction (Shiva). This applies not only to life form but also to product lifecycle, inventions, management styles and strategy.
The dynamic nature of every atom that makes this planet and millions of others ensures that life form keeps travelling to a higher plane (evolution) before it dies and paves way for new one. Strategy is dynamic too. It’s about future. It’s about the constant change in the state of things.
Companies can only ‘hope’ to address the following to survive:
What can we do to address future challenges and capture future opportunities?
What kind of leadership and culture we need to develop to tackle the unknown future?
What can we do to retain present customers to sell future products?
Are there any companies that have seemingly achieved this? Well if I was to say anything against Apple; half a dozen of my friends esp. Kasmira would put my life in danger because of their unflinching love and adulation for Apple products. So I suspect Apple has achieved customer retention for future products.
Leaders should continuously strive to define their future while addressing their present and believe in the CPDC cycle.
That’s all there is to it.
My last musing – Can strategy be theorised?