Singapore airlines (SIA) has been discussed to a point of irritation during the last few months during my MBA. And yet I often reminisced – the airline must have done something right to have been adjudged the best airline for the last over 20 years. Even though I am yet to travel on SIA, I know what they must be doing to be where they are. My recent to and… Read More »Customer service – a science or an art. Can it be taught???